When advancements are continuously made to every attribute of every SRAM component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is SRAM just keeps making it better. 25 years ago SRAM changed cycling world forever with the introduction of Grip Shift. They have continue to innovate their components, along with their RockShox, Truvativ and Avid brands.